The only thing COLDER than your outreach...
... is the shoulder your prospects give it.
My COLD OPENER grabbed your attention - gold for anyone who prospects!
Your cold outreach has to grab attention and demonstrate credibility - in a few short seconds. Your opening words need to be relevant, memorable and elicit an emotional reaction in them in order to earn more of our prospects' time.
This short, simple course will show you how to craft your own customized COLD OPENERS that roast your prospects' pain and break more ice by helping you be memorable, relevant and credible within 5-10 seconds.
Start more meaningful conversations with your prospects (and less with your managers) - just like in this real-life re-enactment!
Punch up your outreach with this crash course in joke writing, specifically developed for prospecting. It will help you:
Most cold outreach is more templated than a CEO's mass layoff explanation. You need to stand out from the pack!
I'll share a process to craft hyper relevant icebreakers to help you get laughs/smiles and stand-out within 5-10 seconds of your cold calling, emailing, LinkedIn-ing, voicemail, etc. efforts.
Guards will come down, and you will be granted permission for a longer conversation.
Have More, Easier Conversations
Standing-out isn't enough to earn you a conversation. Your message needs to resonate with your target persona around how you can help for them to engage you.
Your COLD OPENERS will paint pictures of the painful problems you can eliminate for them.
Their laughs show appreciation for your creative insights into a challenge driving them nuts and your conversation will be kickstarted.
Master Your Domain
Not THAT domain! This process will force you to think deeper about how your prospects are impacted by the problems you can eliminate for them, and what triggers which of their emotions.
This process will strengthen your subject matter expertise, and give you the confidence to speak to your target persona in. a more consultative fashion and give them the sense that you're their peer.
What sellers say...
Still have questions?
What's a "Cold Opener"?
Who is this for?
I'm not funny. Will this course help me?
How long will this take to complete?
Do you offer coaching?
I have more questions. How can I reach you?
IRL reactions to Cold Openers
Who is this guy?
Jon received two business degrees followed by a 12 year career selling technology (mainly for Oracle & an Oracle partner). In 2011, his career took a sharp left-turn and he started performing stand-up comedy in hopes of fulfilling a lifelong dream – to never sell technology again.
Since then, he’s performed at JFL Zoofest, The Comedy Nest’s Young Guns of Comedy, and has also appeared in a segment on The Daily Show. He still can’t tell you what databases do.
To date, he’s spoken to and delivered workshops to sales teams at Neo4j, Trustarc, Canon USA, Citrix, Zoho, Fleetcor Technologies, and more. Contact him to make it happen at your company.www.jonselig.com